Plan launches, improve adoption and turn market insights into action.
The Digital Products Playbook show what needs to be done, who is involved and what each step should produce — for new and existing customer-facing products.
A shared way of working across teams.
The Playbooks bring tasks, roles, handoffs and expected outputs into one step-by-step guide across Launch, Adoption and Market Intelligence.
See where your role is involved.
Filter each Playbook by role to see the steps that involve you. Every step explains what your role contributes and who owns the outcome.
One Playbook for each stage of your product’s life.
Each Playbook can be used independently. Launch and Adoption support product execution, while Market Intelligence provides ongoing input for product and portfolio decisions.
Get to the right guidance in four steps.
Start with your current situation, narrow the content to your role and work through only the steps that apply.
Start with what you are working on.
Choose the scenario closest to your current work. It suggests a starting point but does not lock you into a fixed sequence.
Find the product you work on.
The catalogue covers customer-facing digital products across Web, Mobile, API and EDI. Search by product or owner, or filter by category and channel, to confirm the scope and find the responsible Product Owner.
Launch Playbook Template
This HTML Playbook guides you through every step with checklists and support. For a full record of your work — or if you’re new to the process — use the companion PowerPoint template and fill it in as you go.
Digital Products Playbook — Launch Template (example)
Check out our Launch Playbook as a working example — the same structure is available for the Adoption and Market Intelligence Playbooks.